SNG’s purpose is to provide good, affordable homes: the foundation for a better life.
As a charitable organisation, our social purpose underpins everything we do. Any profits are reinvested into building more high-quality homes and providing better services for our customers and local communities.
We are also setting up the SNG Community Foundation, registered with the Charity Commission, to build on our existing support offers and access new sources of funding to enable us to make even more of a difference to the quality of people’s lives.
Our vision is to help create thriving communities, over generations. We have five key goals that will deliver this overall vision.
- Quality homes and places
Ensuring customers’ homes are fit for the future - Improved environmental and social impact
Sustaining stronger and more adaptable communities - A great place to work
Increasing colleague engagement, enabling a great customer experience - A great customer experience
Increasing customer satisfaction - Organisational resilience
Establishing strong foundations, delivering more value to customers
You can read more about these key goals in our corporate plan [pdf, 4MB] 
.
Five new ‘PLACE’ values also support our vision, shape our culture and describe what makes us different. They guide the way we make decisions and work with our customers, colleagues and stakeholders:
- Play your part
- Lead by example
- Always take action
- Committed to customer
- Everyone matters